Marketing Assistant

Marketing Assistant

 

Absoft has an exciting opportunity to join our vibrant software consultancy as part of our sales and marketing team. We are currently looking for a Marketing Assistant with a keen interest in digital marketing who is ready to take the next step on their career path in a constantly developing digital environment with a dynamic team.

The Marketing Assistant will support the marketing and sales team in shaping and implementing all lead and demand generation campaigns in line with business objectives. This role will suit someone who takes a collaborative approach to working, with a passion to learn and strong interest in, lead generation and conversion optimisation.

 

Key Responsibilities:

  • Works together with Absofts Marketing Executive in designing, execution, monitoring and adjustment of the company's overall marketing strategy; Ensuring all channels are optimised in line with the marketing strategy and always on brand (i.e. social media, SEO, email campaigns, design, copy)
  • Helps drive and monitor lead generation activities where number/quality of leads generated meets the targets
  • Conducts regular marketing KPIs reviews and reporting through website analytics tools, proactively using this information to improve conversions and ROI
  • Assists with development and execution of marketing calendar reflecting customer and company needs that drive business growth across all marketing media
  • Works with the Marketing Executive and external parties where applicable to ensure SEO best practices are properly implemented (SEO training will be provided)
  • Helps the creation, execution and management of PPC search and social media campaigns
  • Conducts regular market and competitor research for review and analysis within the Marketing & Sales team
  • Maintains timely and accurate records within the company CRM (Salesforce)
  • Works with the Marketing Executive to monitor, update and forecast marketing budgets
  • Supports the team with planning, organising and marketing upcoming events if / when needed

 

Person Specifications:

The Absoft Marketing Assistant will possess the following professional attributes and behavioural skills:

  • A proactive attitude resulting in a commercial and creative mind set
  • Exemplary time management, planning and organisational skills
  • Degree in marketing, business or similar qualification
  • Excellent English language skills
  • Highly computer literate
  • Flexibility and Adaptability
  • Interest in new marketing tools and trends
  • Meticulous attention to detail
  • Good numerical skills

 

To apply please send your CV and covering letter to recruitment@absoft.co.uk

Job Types: Full-time, Permanent

Education: Bachelor's (Preferred)