Privacy & Cookie Policy


We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

This policy applies where we are active as the data controller with respect to the personal data of our website visitors and service users. We determine the purposes and means for the processing of that personal data.

In this policy, “we”, “us” or “our” refer to Absoft Limited.

How we use your personal data

In this section, we have set out:

  • The general categories of personal data we may process;
  • The purposes of why we may process personal data;
  • The legal basis of the processing;
  • Withdrawal of consent; and
  • Use of third parties.

 Categories of personal data Absoft collect:

  • Name
  • Email address
  • Company name
  • Job Title
  • Telephone Number
  • Address

 The personal data we collect will be used for the following purposes;

  • Sending appropriate marketing updates and materials based on interest by email or post
  • Sending service information, or products of interest to customers based on interest by email or post
  • Improving the Absoft website service line pages and customer journey using CANDDi website prospector and Google Analytics.

 The Legal Basis for processing data is;

  • Consent: Absoft may send marketing material based on your selected preferences. Consent is received by opting in / out of Absoft Marketing.
  • Legitimate interest: sending information based on the individuals interest, job title or Company appropriate for Absoft’s service lines or previous relationships or opportunities with Absoft.

You may withdraw consent at any time by emailing the Absoft Marketing Team at or unsubscribing from emails.

There are no special categories of personal data within the Marketing department.

Absoft Limited will not pass on your personal data to third parties without first obtaining your consent. The following third parties will receive your personal data for the following purposes as part of the processing activities:

  • CANDDi- marketing software
  • Salesforce – CRM system
  • Jammy Digital – Website hosts.

All systems are accessed through individual user accounts and are password protected.


What is a cookie?

Most websites will use cookies in order to improve user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do different jobs, such as letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Some websites will also use cookies to enable them to target their advertising or marketing messages, for example, on your location and/or browsing habits.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’). 

What happens if I disable cookies?
This depends on which cookies you disable, but in general the site may not operate properly if cookies are switched off.


Retaining and deleting personal data

Our data retention policies and procedures are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

Personal data that we process for any purpose shall not be kept for longer than necessary for that purpose.

Absoft have the following retention policies for:

New Clients

Data will be stored for 1 year

Prospective Clients

Data will be stored on a continuous basis until the individual opts out or they are no longer a prospective client

Current clients

Data will be stored on a continuous basis and held for 5 years after customer contract has ceased. The individual can opt out of receiving Marketing updates at any time

In some cases it is not possible for us to specify in advance periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria: 

(a)    the period of retention of personal data will be determined based on the individual’s relationship with Absoft and the services we offer.

Changes to this Policy

We may update this policy from time to time by publishing a new version on our website.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of changes to this policy by email.

Your rights

You may instruct us to provide you with any personal information we hold on you. The provision of such information will be subject to completion of a Subject Request Form or emailing

The subject access request will be completed within 30 days of receiving the request.

You may instruct us at any time not to process your personal information for marketing purposes. This can be completed up updating your contact preferences or emailing

If you wish to update the information we hold, this can be completed by emailing


You can contact Absoft’s Marketing team on or 01224 707088